Behind the Scenes: How We Built Our Assessment Tool

Our old Services page was a ghost town. People landed there, scrolled, bounced. It was all theory and no action. We needed something that actually helped people understand where their org stood.

“If you want useful data, start by giving people a reason to share it. Our assessment is built on radical user utility.”

We prototyped seven different assessment flows. The winning version did two things: (1) forced clear choices—no 'maybe' options; (2) mapped results to concrete AI maturity segments with real numbers, not just adjectives.

When we launched, completion rates jumped and demos scheduled doubled the next week. Now, every click tells us something new about AI readiness. It's become the single highest signal into our sales funnel.